Archive - Big Tech on Trial

October 2024

The Rage of Google

The DOJ put forward a proposal to take apart the search giant's market power. What happens when antitrust stops being polite, and starts getting real?

Oct 11 •

September 2024

This is How You Impeach an Expert Witness.

Google expert Dr. Mark Israel is thorough on direct examination, but his credibility is eviscerated on cross. And the "rocket docket" stays true to its…

Sep 28 •

Google’s Witness Factory has Some Credibility Issues

Google's case comes into view, despite credibility issues with over-rehearsed witnesses. How could Google's Director of Ad Safety not be aware of a…

Sep 26 •

Google’s Lawyers Pitch Competing Explanation of Ad Bidding, Reframe Case in Strong Day for Defense

While the government kept its focus on exhibits like these discussing competition, Google successfully reframed parts of the case on the second day of…

Sep 26 •

The Best Arguments Google Can Buy?

Judge Brinkema abruptly terminates a Google witness' testimony because it wasn't adding anything else to the case.

Sep 24 •

Google’s No Good Very Bad Start to Its Case

Google's cross of Dr. Lee was more compelling, and Judge Brinkema called Google's ad tech ecosystem a "spaghetti football."

Sep 22 •

Google's Ad Exchange Like "if Goldman or Citibank Owned the NYSE"

Jonathan Bellack, the author of the infamous “NYSE” email, finally took to the stand on the last day of the government’s case-in-chief. Expert witness…

Sep 20 •

"We Cannot Invest In Journalism As We'd Like To" - The Daily Mail Testifies to Google's Control of Ad Tech

The Daily Mail's Chief Digital Officer testifies that Google's ad tech is unavoidable, and repetitive testimony continues to irk Judge Brinkema.

Sep 19 •

Google Leveraged Its Scale to 'Kill' Rivals, According to Architect of Digital Advertising

Days 6-7 of the landmark antitrust trial against Google's alleged Ad Tech monopoly focused on Google's anti-competitive conduct, including a history of…

Sep 18 •

Google Knows Its Ad Exchange Isn't Worth its 20% Fee, but Refuses to Lower It.

Publishers were willing to forego revenue to escape Google's control, but Google coerced them into using AdX to charge a higher fee than any other ad…

Sep 14 •

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