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Angie M.'s avatar

Thank you! And bonus points for using the word "kerfluffle".

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Larry King's avatar

Hard core writing on this trial. Not sure if I am accurate, but my sense is this will not end up going for the FTC.

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Franca Beanfriend's avatar

Thank you Brendan Benedict for this article and specifically for your colorful commenting on the day to day court contest. Its hearing how you see it going that matters most.

I feel this case is for the FTC's to lose.

But I feel they made 3 mistakes. What do you and this board think?

1. Not arguing stronger against exhibit (DDX1.20-2) which you showed here:

https://www.bigtechontrial.com/p/from-roadshow-to-expert-witness-courtroom

See chart DDX1.20-2 entitled "Broadcast Friends Sharing Decline Has Continued"

The FTC allowed Meta to present this unverified data against the PSN market.

Why weren't these numbers verified independently?

Why didn't the FTC argue Meta purposely throttles friend posts causing less sharing.

2. Not arguing that advertisers pay higher prices due to Meta's monopoly raising consumer prices.

We were told prices to acquire a customer have risen 20x.

The advertisers must raise consumer prices to cover ad costs but the FTC did not argue this.

3. Not arguing stronger that Social media has not changed.

Instead Meta decided to extend its monopoly to compete against Tiktok and Youtube.

Meta's greed should not allow it to avoid antitrust law for its core "network effect" PSN market.

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