Judge Brinkema asks what would happen if Google were "blown apart." Plus another ex-Googler witness, a strong expert for the government, and an industry executive weigh in.
Thank you for your detailed updates! I keep wondering how you are able to take such thorough notes with zero electronic help. You must have great "old school" note taking skills!
While I remain most upset at the monetization trickery and Bait-and-Switch tactics of GMail, I wonder that Google's acquisition of Waze has not received greater attention? Result was a clear diminishing of competition for Google Maps, and Waze seems to have lost all incentive for improvement. Sure the positioning of ads up front has reduced the value of the search engine, but competition does not seem to be able to produce as good a search engine.
Final graph has been the elephant in the ad biz for a few years now. I know a bunch of people running SEO businesses and there is an increasingly fervent discussion around exactly what "impressions" means these days. I believe that is because we all know essentially ONE company controls how that metric is defined and reported, and is likely gaming it to favor their quarterly earnings report.
Its really good that Judge Brinkema has this trial. She's an excellent judge, really tough but fair. I've litigated before her and she runs a tight ship and will not put up with nonsense. Also, that district court has a lot of local rules and traditions and if you haven't practised in that court before, you can have problems. That means that even if you're a big-time litigator, you will have problems if you don't rely on local counsel. I'd trust Brinkema to make the right or best decision in this case though, so this will be interesting.
It's a good question, whether the "advertising industry" actually *does* anything. Certainly growing up through the 2000s, the lesson I learned was that something presented to me via advertising was probably a scam, and there were decent odds that the advertisement itself was an attempt to steal my stuff.
This heuristic still seems to be basically true (consider Raid: Shadow Legends, BetterHelp, Care[dot]com, Rocket Money, and so forth), outside of individually curated suites of advertisers from trusted sources.
Thank you for your detailed updates! I keep wondering how you are able to take such thorough notes with zero electronic help. You must have great "old school" note taking skills!
While I remain most upset at the monetization trickery and Bait-and-Switch tactics of GMail, I wonder that Google's acquisition of Waze has not received greater attention? Result was a clear diminishing of competition for Google Maps, and Waze seems to have lost all incentive for improvement. Sure the positioning of ads up front has reduced the value of the search engine, but competition does not seem to be able to produce as good a search engine.
Ms. Dunn makes me question Kamala Harris' stance on anti-trust...
Agreed. Its not a good look for Harris for readers of this channel.
We can only hope that its Google trying to leverage every connection they can and not actual tacit approval from Harris.
Or I suppose possibly, we could make a fuss about it.
Fascinating analysis...the "color commentary" brought the courtroom experience to life.
Final graph has been the elephant in the ad biz for a few years now. I know a bunch of people running SEO businesses and there is an increasingly fervent discussion around exactly what "impressions" means these days. I believe that is because we all know essentially ONE company controls how that metric is defined and reported, and is likely gaming it to favor their quarterly earnings report.
Its really good that Judge Brinkema has this trial. She's an excellent judge, really tough but fair. I've litigated before her and she runs a tight ship and will not put up with nonsense. Also, that district court has a lot of local rules and traditions and if you haven't practised in that court before, you can have problems. That means that even if you're a big-time litigator, you will have problems if you don't rely on local counsel. I'd trust Brinkema to make the right or best decision in this case though, so this will be interesting.
It's a good question, whether the "advertising industry" actually *does* anything. Certainly growing up through the 2000s, the lesson I learned was that something presented to me via advertising was probably a scam, and there were decent odds that the advertisement itself was an attempt to steal my stuff.
This heuristic still seems to be basically true (consider Raid: Shadow Legends, BetterHelp, Care[dot]com, Rocket Money, and so forth), outside of individually curated suites of advertisers from trusted sources.